Fearless Songbook
CMT has this article about Fearless songbook.
Taylor Swift isn’t just stuffing the cash registers at record stores. She’s also selling a ton of songbooks and sheet music as well.
“Her crossover appeal is really amazing,” says Larry Morton, president of the Hal Leonard Corp., the mammoth print music company based in Milwaukee. “She’s very special. She really has been one of the biggest surprises on the sheet music side. We’ve done individual sheets, both physical and downloads, to all of her main songs.”
This week, Hal Leonard will release the matching folio to Swift’s new album, Fearless, at the National Association of Music Merchants (NAMM) convention in Anaheim, Calif. “It will probably be the biggest-selling album we’ll have for the first half of ’09,” Morton predicts.
As Morton hears them, Swift’s songs are perfect for spurring sheet music sales.
“What makes her music so good for us is the catchy melodies and playable music,” he says. “Someone can sit down and play it on a piano or strum it on a guitar. There are memorable hooks to the songs, and the lyrics are great. … The fact that she writes and co-writes her own songs says a lot about her.”
Morton says sheet music sales have not been impaired by the steep decline in record stores. Hal Leonard products, he says, are available in 10,000 stores in the U. S., including the Barnes & Noble and Borders bookstore chains, music instrument stores and online via Amazon.com and Sheet Music Plus.